With over 12 years of experience I've worn many hats and designed many things, some of which you may have seen before. Most of what I've learned is self-taught or from through deep trial and error — learning what works and by consistently pushing the boundaries of my craft and my capabilities.
Currently serving as a Lead Product Designer on the design system at 84.51°, the data insights and media company behind Kroger. I'm accountable for upholding standards of excellence in design by defining, embodying, and evangelizing our core design principles and nurturing a systems minded approach for the product design team.
Previously I spent nearly a decade at Clubessential, a SaaS company in the private club and resort industry. During my tenure I scaled design both as a function and a practice. My role impacted nearly every corner of the company. I was fortunate to lead projects directly with clients such as Disney, PGA, Diageo, The Ritz-Carlton, Marriott, Hilton, and Hyatt. Clubessential acquired by Battery Ventures in 2016.
Currently living in Santa Rosa Beach, Florida with my wife MaRanda and our three boys.
