Centralized design elements

I centralized all decks and design elements that were created and used in a single Figma file serving as the source of truth. This allowed for seamless sharing, commenting and presenting of each round of concepts.

Using motion to communicate connection

I focused on using the degree symbol from our logo as a data point, partnering with one of our design leads to bring it to life in motion. The goal was to break down the symbol into infinite data points, then reassemble them into our symbol to show how we create meaningful connections out of data points.

A holistic view through brand elements

I explored a variety of brand concepts and the degree symbol being used to transform data was fundamentally preferred by the team. I sought to explore leveraging it across a variety of brand touch points, from deck slides to collateral, our corporate website and data visualization.