2022
While collaborating across 84.51°, our design system team identified a gap in the operation of two key programs: one providing insights through dashboards to our CPG partners and the other facilitating advertising through deep, complex, and manual workflows. We embarked on a journey to research and prototype a new capability that aimed to seamlessly integrate these programs to enable continuous ad optimization.
I began with the end in mind — illustrating an ideal dashboard that would serve as the jumping off point to deliver timely, personalized data insights to activate against.
After interviewing stakeholders across data science and sales, we discovered that most CPG's leverage our KPI tree to understand how and where to spend their money. We leveraged this by embedding it in our prototype to show CPG's why we're providing the recommendations to them to activate against.
