My approach to design is holistic and rooted in simplicity. I bring over 12 years of transforming businesses through design, collaboration, and craftsmanship. Currently scaling design systems at 84.51°.
Creating a design system from 0–1 to increase speed, quality and consistency
Creating harmony between product and marketing
Delivering personalized insights to activation at scale for Kroger CPG's
Facilitating process optimization and collaboration
Food, beverage and retail management on the go
30° 21' 16.6" N 86° 15' 45.2 "W
Bio
I'm a multi-disciplinary designer with 12+ years of experience designing and building digital products and services for web and mobile platforms. Being self-taught, I've always approached my work with a growth mindset. I love exploring the possibilities and leveraging new technology to identify ways it can help solve business problems. The people I work with typically remember me for my deep commitment and respect for my craft, attention to detail, and the holistic perspective I bring.
Currently
Building design systems as a Lead Product Designer for 84.51°, the retail media and data analytics company behind Kroger. I'm accountable for upholding the standards of excellence in design by defining, embodying, and evangelizing our core design principles and nurturing a systems minded approach throughout the org.
Select clients
Hilton
The Waldorf Astoria
The Ohio State University
Renaissance Hotels
Snowbird
Disney
Marriott
Diageo
Hyatt
Snowbird
Seven Springs Resort
USGA
PGA
The Ritz-Carlton
The Biltmore
Pinehurst
Work Experience
2005—2010
Self-employed Designer
Building and scaling design systems as a Lead Product Designer on Meridian for 84.51°, the data science company behind Kroger. I'm accountable for upholding standards of excellence in design by defining, embodying, and evangelizing our core design principles and nurturing a systems minded approach throughout the org.
2010—2012
Senior Designer at Clubessential
Own design from concept to completion for key accounts; responsible for wireframes, prototypes, and high fidelity mockups for cross-platform implementation
2012—2015
Design Director at Clubessential
Collaborate with product team to foster a human-centered design approach within an agile product development process.
2015—2019
Creative Director at Clubessential
Partner regularly with various cross-functional business leaders and senior leadership to ensure we are focused on delivering valuable user-centered product solutions and narrative focused brand design. Hire, manage and mentor a team of designers accountable for delivering multidisciplinary design solutions
2019—Current
Lead Product Designer, Design Systems at 84.51°
Serve as a founding designer, helping scale a team of 3 to 10 in less than 3 years with an average of ~82% adoption across multiple commercial programs. Inspire, guide, and mentor the product design team. Uphold standards of excellence in design. Embody and evangelize our core design principles and systems thinking.
